Georgie glow

Not just a beauty salon,
a movement inspired.

Website Design

CLIENT:
Georgie Glow

Project Overview
Georgie Glow needed a second home for there salon brand which would be separate from there Shopify store, that reflected the brand’s ethos: vegan beauty, natural skin care, and Ayurveda inspired self-care. The goal was to craft a digital experience that felt luxurious yet approachable, translating the brand’s personality into an engaging, intuitive online presence that would drive both storytelling and sales.

The Process
The project began with a deep dive into Georgie Glow’s brand identity, understanding its origins, target audience, and the founder’s vision of empowering customers through natural skincare rituals. We explored how to visually represent the warmth, glow, and care that underpin the brand’s philosophy.

The design process was intentionally collaborative, moving from wireframes and moodboards to refined page layouts and custom brand elements. Emphasis was placed on user flow and clarity, ensuring that each section from product showcases to educational blog content was easy to navigate while visually reinforcing the brand’s identity.

The Concept
The final design balances clean minimalism with subtle organic touches, echoing the ingredients and ethos behind Georgie Glow products. Earthy tone and curved shapes reflect the natural origins of the skincare line, while refined typography and clear hierarchy support a premium feel.

Every page was designed to feel like an extension of the Georgie Glow experience, calming, uplifting, and intentional. Interactive touches and gentle animations add depth without distracting from the content, ensuring that the website not only informs but also inspires trust and connection.